Novelty

From a great article from Epicurious about how to tip/bribe your way into the most exclusive restaurants:

I was clearly in another league of exclusivity. Lay eaters wouldn’t dream of trying to enter a restaurant where if you order verbena tea they bring the plant to your table and a white-gloved waiter snips the leaves with silver shears.

I fully admit to falling big-time for this type of novelty. It actually ties in to the whole Purple Cow thing that Seth Godin talks about.

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