polling in Oz

From Mike Doughty’s* new blog.

Pollster John Zogby, in this week’s New Yorker:

“Before the election in 2000, I called my call center in Utica and said, ‘Put this in the poll: You live in the land of Oz, and the candidates are the Tin Man, who’s all brains and no heart, and the Scarecrow, who’s all heart and no brains. Who would you vote for?’ The next day, I called Utica said, ‘Whaddaya got?’ They said, ‘Well, we’ve got Gore–,’ I said, ‘I don’t care about Gore. What’s Oz?’ It was 46.2 for the Tin Man and 46.2 for the Scarecrow…

“…But I asked this question again two weeks ago and the Tin Man led by ten points.”

Posted by Mike at October 13, 2004 01:33 PM

* Mike was the lead singer of Soul Coughing, one of my favorite bands.

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